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Image Style Sales Image style plays an important role in developing a vivid and meaningful identity for Proact. In all sales activities such as product advertising and invitations, imagery should use humour to catch the attention of the viewer. Humour in advertising is effective if used correctly. Make sure that all imagery is universal and positive (make the viewer recognize a situation rather than laugh at the expense of others) and that it is relevant to the product advertised (make the image support the USP of the advert instead of drawing attention away from it). The pictures to the left are only shown as examples. The way people perceive humour differs from country to country, and it is important to find a communication that is suitable for your specific market.
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